Published on September 18th, 2013 | by R.J. Kim0
By 2021, Ecigarette sales expected to exceed analog cigarette sales
Wells Fargo’s tobacco analyst has stated that the electronic cigarette market will balloon up to $10 billion by 2017. With growing interest from the big tobacco companies fueling growth, tobacco analyst, Bonnie Herzog, based her projections on 3 different factors.
1. The tobacco industry’s ability to invest in ecigarettes.
2. The supply chain relationship with retailers and distributors.
3. The tobacco companies’ expertise in building recognizable and trusted brands.